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How Do We Evaluate Coaching?

Jack Fleming

As the off season begins, comes the brutal reality of coaching. Even more-so, suddenly everybody develops an opinion of what a good or bad coach is.


One thing is for sure, when Brad Stevens hired Joe Mazzulla - they knew exactly what they were looking for to fit for their organisation. They didn't get capsized by a certain name, accent, background or stature - but had a set of criteria and understood in his case growing into the job would be part of it.


There was a level of patience and support from above, it appeared that allowed him to become sturdy in his coaching philosophy.


The results worked out fairly quickly, but even if they didn't - you had confidence in the Celtics that they were not jumping at shadows and hitting the panic button. They knew what they were evaluating, more than just the W's or the L's. It's no secret that Boston, Miami & San Antonio have had a certain level of continuity that provides stability and an opportunity for growth for players and staff.


Well, what exactly comes into evaluating what a good coach is?


What the public eye sees:

  1. Roster

  2. Results


What sits behind all of that within a club:

  1. Style of Play

  2. Basketball Program

  3. Game Management

  4. Player Development

  5. Performance Staff

  6. Medical

  7. Communication - Player & Staff Management

  8. Investment in Brand

  9. Investment in Community

  10. Aligned Strategic Messaging in Media

  11. Player Welfare

  12. Vision

  13. Role Clarity & Accountability

  14. Recruiting & Player Evaluation

  15. Culture - Leadership & Standards

  16. Integration of Analytics

  17. Alignment with General Manager & CEO

  18. Family of Players


The best clubs in the world, have their finger on the pulse with how they evaluate coaching and can get a 360 degree view of that through how they operate. If they know what they are looking for. Results matter, but it's a very narrow view of what coaching is when only 1 team wins a championship every year.


The best clubs know who they are and even more importantly, who they're not.



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